What happens when you receive an important letter from someone, do you put it away or immediately open it and read it? I believe, all of us would open the letter and read it. If you don't know how to read, you would find someone who could and let him read it out to you. In short, we would take the letter seriously as it contains important information.
On the other hand, how do we treat the Holy Quran, which is an important message from Allah? Our future of this world and the hereafter is in knowing this message. But, do we read the Quran? May be only a few of us. Instead of reading, we cover the Quran with a beautiful cloth and put it away on a high shelf. Would we do the same with the above mentioned important letter? Not at all. So, it's time that we realize the value of the Quran and read it often to know its important message.